Cost of Poor Listening
Immediately following a 10-minute presentation the average person retains about half of what they hear and only one quarter of what they hear 48 hours later.
Immediately following a 10-minute presentation the average person retains about:
- 25% of what they heard
- 50% of what they heard
- 75% of what they heard
48 hours after a presentation the average person retains about:
- 25% of what they heard
- 50% of what they heard
- 75% of what they heard
these will be added if it’s possible to set up a quiz
- 60% of all management problems are related to inadequate listening.
- We misinterpret, misunderstand or change 70% to 90% of what we hear.
Valarie Washington, CEO of Think 6 Results
What’s your cost of poor listening?
Some facts to consider:
- At the rate of one $15 mistake per U.S. employee per year, the annual cost of poor listening = more than $1 billion.
- Loss of productivity: 30 minutes per day = annual cost per hourly employee = $2,500.00; management employee = $30,000.00
- Re-stocking mistakes: 20% to double original cost of item
- Lost customers: value of the contract
Johnathan Spira and Joshua Feintuch, The Cost of Not Paying Attention (New York:Basex, 2005)
What’s the value of good listening?
Some facts to consider:
Quality of decisions and speed: If you save as little as 10 minutes a day by increasing your listening ability, you will improve the quality of decisions and gain a week of work time over a year.
Gregory J Enos, President, Time Communications Associates
How do you achieve greater Listening Impact?
practice, practice, practice
Michael Jordan, even if he hadn’t spent countless hours in the gym, would still have been a better basketball player than most of us. But without those hours in the gym, he would never have become the player he was.
Anders Ericsson, Practice Makes Permanent