Expectations Drive Behaviors
Do you remember the Pygmalion Effect study? Let me refresh your memory. There were two groups of students and two teachers. One teacher was told his students were accelerated and very bright, while the other teacher was told his students were in the normal range. At the end of the year, the “smarter” students were significantly ahead of the “normal” children.
While the study became famous, little attention was paid to the kids labeled “normal.” Not only did they lose out on that year’s best teaching, but also, expectations of their performance were lowered by teachers, classmates, “smart” students, parents, and worst, themselves.
How does the Pygmalion Effect show up at work? Following are a few cases:
1. John has worked for Sue for ten years as her second-in-command. He rarely misses work, completes all assignments on time, gets along with everyone, and stays late if Sue is in a bind. At this year’s performance review, John tells Sue he wants new challenges, and is looking around as a result.
Sue is shocked and fearful of losing her trusted employee. John and Sue have to figure out how to change both of their expectations. Sue saw John as normal, not as smart, so she relied on him to perform his job without the need to provide new challenges.
2. Barry inherited Miguel from another department. Miguel’s old boss told Barry that Miguel is a tech star, but not very interactive. He often missed department meetings, seemed to keep odd hours, and was thought of as quiet.
Barry decided to change his expectations of Miguel in hopes he’d be more of a participant in the department. Barry asked Miguel to attend the next department meeting and talk about his work and how it could impact the department’s mission. Barry also seated Miguel in a pod with others instead of isolating him behind closed, glass walls. From the start Barry expected Miguel to be integral to the team, which shaped Miguel’s future behaviors.
3. On September 3, 2013, at the Women’s Startup Phenomenon, I heard Margaret Neale, professor at Stanford University, speak about negotiations, especially as they pertain to women. She said the following about how Expectations Drive Behavior:
- Women are uncomfortable negotiating because they might be seen as greedy, not nice, demanding.
- Stereotypes often prime expectations (Asians are quiet but aggressive, women won’t ask for more, foreigners should be grateful for a job).
- Little is done to surface what the negotiator wants more of, so assumptions are made about what to offer (more wealth, status, control, achievement, reputation, security, love…).
So what does this mean for you? Know and share what you expect, listen for what others expect, and observe how expectations are changing behaviors.